A score for every product in your store.
MoraLab scores every product on its SEO and its content, and adds performance once there is enough traffic to judge. You see at a glance which products are weak, and why.
Book a demoCobalt Vase
Lowest score in Home decor
What pulls it down
- No target keyword in the meta title
- Long description under 150 words
- No product video
The problem
With hundreds of products, you can't check them all.
Product pages get written once and rarely looked at again. Some have no meta title, some a two-line description, some a single photo. Nothing tells you which ones they are.
- 1
See the weak ones straight away
Sort your whole catalog by score and start at the bottom.
- 2
See the reason behind the number
Every score shows the checks it is built on, so a low number always has an explanation.
- 3
Follow it over time
The score updates after every sync and every change, so you can watch your products improve.
SEO
- Target keyword in the meta titleMissing
- Meta description written for this productPassed
- Descriptive alt text on imagesMissing
Content
- At least three imagesPassed
- A product videoMissing
- Long description in paragraphs or listsPassed
Two scores you can act on.
The SEO score looks at what search engines read: the target keyword in the meta title, the meta description, product details and alt text. The content score looks at what shoppers get: images, a video and descriptions that are long and clear enough.
- SEO: keyword placement, meta text, product details and alt text
- Content: images, video, short and long descriptions
- Performance is added when a product has enough traffic
| Product | Content | SEO | Score |
|---|---|---|---|
| Cobalt Vase | 61 | 47 | 54 |
| Ember Sectional Sofa | 58 | 64 | 61 |
| Heritage Stand Mixer | 74 | 62 | 68 |
| Velocity Runner | 88 | 78 | 83 |
| Steel Chronograph | 94 | 88 | 91 |
Your whole catalog, weakest first.
Every product is measured on the same scale, and your store gets a score of its own. It is the quickest way to decide where to spend your time.
- One scale across all your products
- A score for the store as a whole
- The products that need you most at the top
Frequently asked questions
What is the product score made of?
An SEO score and a content score, each a checklist of what a good product page has. When a product has enough traffic, its performance counts too. Without traffic it is scored on SEO and content alone, so new products are not punished.
Does a high score mean a product will rank or sell?
No. The score measures what the page has, not where it ranks or how much it sells. It tells you what is missing. Version tracking shows what happened after you fixed it.
How often is the score updated?
Every time MoraLab syncs your catalog, and after you publish a change.
Do I have to set anything up?
No. Connect your store and every product gets a score automatically.
One platform, from finding the problem to measuring the fix.
MoraLab finds the products that underperform, improves them and measures what happened. Then it starts again.
1. Find
2. Improve
Product score
See the score of your own products.
Book a 30-minute demo and we will go through your store's products with you.
Book a demo