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Continuous optimization

Product pages that keep getting better.

Optimizing a product is not a one-time job. MoraLab uses your versions, your performance and other data to find the next improvement, so the work continues after the first round.

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Optimization feedExample
  • Longer descriptions kept people on the pageHome decor · 6 products after their last version
  • New suggestion for Cobalt VaseBased on what happened to similar products
  • Velocity Runner fell behind againViews are up, orders are not. Back on the list

The problem

One clean-up is not enough.

Seasons change, competitors move and new products arrive. A page that was good last year slowly falls behind, and most stores only notice when sales have already dropped.

  • 1

    Learns from your store

    Every version and its results feed the next suggestion, so it builds on what happened in your store, not on general advice.

  • 2

    Catches what falls behind

    When a product drops, it goes back on the list by itself. You do not have to go looking.

  • 3

    Always a next step

    A running feed of suggestions in order of importance. You decide what goes live.

Next suggestionExample
  • Version history
  • Sales and engagement
  • Product score
  • Your approvals

Heritage Stand Mixer

Add a video to the product page

The new description is live, and the last version had no new media. Similar products have a video.

What it builds on

Suggestions based on what happened in your store.

Each new suggestion takes the product's history into account: what has been changed, what happened afterwards, and what you approved or ignored. The more versions you have, the more there is to learn from.

  • Version history and what happened after each one
  • Sales, views, engagement and returns
  • The product score and your own decisions

The same four steps, again and again.

  1. 1

    Analyze

    Every sync scores your products and looks for what has changed.

  2. 2

    Suggest

    The products with the most to gain get a concrete suggestion.

  3. 3

    Approve

    You review the change and it goes live in your store.

  4. 4

    Measure

    The new version is tracked, and the result feeds the next round.

Frequently asked questions

Does this run without me?

The analysis does. New suggestions appear on their own, but nothing goes live before you have approved it.

How is this different from product improvements?

Product improvements is what you get for each product today. Continuous optimization is how those suggestions get better over time, because they build on the results of earlier versions.

Will it keep changing pages that already work?

No. A product with nothing to fix and solid numbers gets no suggestion. It is only back on the list if something changes.

One platform, from finding the problem to measuring the fix.

MoraLab finds the products that underperform, improves them and measures what happened. Then it starts again.

Continuous optimization

Keep your product pages moving.

Book a 30-minute demo and we will show you what the next round would look like in your store.

Book a demo