See which products are holding your store back.
MoraLab analyzes every product in your catalog, from views and conversion to returns and engagement. You get a clear list of what underperforms and what to do about it.
Book a demoRevenue
DKK 184,200
Conversion rate
2.4%
Product views
41,380
Seen a lot, bought rarely
- 1Cobalt Vase4,120 views, 0.6% buyAdd a video
- 2Velocity Runner3,540 views, 0.9% buyWrite meta
- 3Heritage Stand Mixer2,980 views, 1.1% buyImprove copy
The problem
You have the numbers. But do you know what to do with them?
Your store shows you sales and performance. It does not always show which products to prioritize, what exactly to improve, or how your changes affect the results.
- 1
Find the overlooked products
A product with many views and few orders already has the traffic. It is where better content has the most to work with.
- 2
Every product in one view
Sales, conversion, engagement and returns for each product, in your store's own currency and timezone.
- 3
From numbers to next steps
Each insight leads to a suggested change, so you go straight from the problem to the fix.
- Views4,120
- Added to cart182
- Orders25
What we found
- Plenty of people find it. Few buy it.
- Two photos, where the category's best sellers have five or more.
- Returned more often than the rest of the category.
An analysis of every product in your catalog.
Open any product and see what happens on its page. How many see it, how many add it to the cart, how many buy it and how many send it back. MoraLab compares it with the rest of your store and points out what stands out.
- Views, carts, orders and returns per product
- Compared with the rest of your store
- Findings in plain language
Cobalt Vase
Lowest score in Home decor
What pulls it down
- No target keyword in the meta title
- Long description under 150 words
- No product video
See why a product underperforms.
Performance tells you a product is weak. The product score tells you why. Together they show whether the problem is the text, the images, the search terms or the missing video.
- Performance next to SEO and content
- The checks that pull each product down
- A straight line to the suggested improvement
Frequently asked questions
Where does the data come from?
From your store's platform through the integration, and from MoraLab's own tracking on your storefront. It holds no customer names or contact details.
Which period can I look at?
The last 7, 30 or 90 days, always in your store's timezone.
How is this different from Google Analytics or my store's reports?
Those show what happened on your site. MoraLab works per product, ties the numbers to the content on the page and turns them into changes you can approve.
Do I need a lot of traffic?
No. Products with too little traffic are judged on their SEO and content until there is enough to say something about their performance.
One platform, from finding the problem to measuring the fix.
MoraLab finds the products that underperform, improves them and measures what happened. Then it starts again.
1. Find
2. Improve
E-commerce insights
Find the overlooked products in your store.
Book a 30-minute demo and we will show you what the numbers say about your own products.
Book a demo