UGC Video Checklist: 5 Things to Review Before You Publish

Watch the opening without reading the brief. It should establish the question, problem, or product action the video will address. 'Three pockets, one commuting bag' gives a clearer direction than 'You need to see this amazing product'. Show the relevant object or interface early enough to make the promise concrete.

Keep the script focused on one main idea. If the video moves from storage to waterproofing to a discount without explaining any of them, split it into separate pieces. End with one action that fits the message, such as viewing the size guide or trying the demonstrated setting.

Mark every factual statement in the script and identify its supporting evidence. A close-up can show a compartment; it cannot establish that a bag is waterproof. Use verified specifications, actual demonstrations, or a real person's accurate account where appropriate.

Compare the filmed product, screen recording, and offer with the current version. Look for outdated packaging, unavailable features, and cropped-out conditions. For an AI host, describe what the product does without inventing a personal purchase or result.

Confirm permission for the footage, images, music, voice, and likeness in the intended placement. A creator's agreement should cover whether you can edit the material, use it in paid ads, and keep using it after the campaign. Permission for an organic repost does not automatically establish every other usage right.

Review applicable advertising disclosures and platform AI-content settings. The US FTC warns that avatar-based testimonials can be deceptive when their underlying experience is false.

Listen on headphones and a phone speaker. Check brand names, numbers, sentence endings, and music levels. A word that sounds clear in an isolated voice track can become difficult to understand under music or after an abrupt cut.

Then mute the video. Correct the captions against the actual speech, including spelling and punctuation. Keep them away from the face, the demonstration, and the platform's interface areas. Check that each phrase stays visible long enough to read.

For a synthetic presenter, check mouth movement at normal speed and inspect any moment that feels off. If pronunciation changes, make a new speaking clip from the corrected audio rather than keeping the previous mouth performance.

Export in the intended aspect ratio and play the downloaded file from beginning to end. Look for a missing final word, a flash between clips, unexpected black frames, a cropped product, or captions that were readable in the editor but too small on a phone.

Review the platform's upload preview as well. Interface elements and cropping can differ from the editor. Confirm the cover, caption, destination link, and any required labels before publishing.

Save the approved script and final file together. When making a second version, record which change you are testing: opening, demonstration, or closing action. That makes the results easier to interpret than changing every part at once.