The webshop checklist
EU rules checklist for webshops: 4 checks
If you sell to consumers in the EU, four rules affect your store directly. Discounts must be shown against the lowest price of the previous 30 days, reviews must be genuine and you must say how you check them, most stores must be accessible since 28 June 2025, and customers must be told about the 14-day right of withdrawal. This is a summary, not legal advice.
By the MoraLab team · Updated · 2 min read
The 4 checks
Discounts shown against the lowest price of the last 30 days
The Omnibus Directive sets the reference price for a discount as the lowest price you charged in the 30 days before it. Test it: pick a discounted product and compare the shown "was" price with its price history.
Reviews that are genuine, with a note on how you check them
Fake reviews are banned, and if you show reviews you must say whether and how you make sure they come from real customers. Test it: read your review section as a sceptical shopper.
A store people with disabilities can use
The European Accessibility Act has required most e-commerce services to be accessible since 28 June 2025, from search to payment. Microenterprises with fewer than 10 employees and no more than €2 million in turnover or balance sheet are exempt. Test it: try to buy something using only the keyboard.
Clear information on the 14-day right of withdrawal
Consumers can withdraw from most online purchases within 14 days, and you must tell them how, including a model withdrawal form. Test it: find the information from a product page.
Also worth checking
Since 13 December 2024, the General Product Safety Regulation also requires online listings to show the manufacturer's name and contact details, a picture of the product and any safety warnings. Some product categories have their own rules on top, such as fibre content for clothing and food information for groceries. Our industry guides cover those.
Frequently asked questions
Do these rules apply to stores outside the EU?
They apply when you sell to consumers in the EU, wherever your company is based. Each country implements the directives in its own law, so check the rules in the countries you sell to.
Does the accessibility law apply to my small webshop?
Microenterprises providing services, with fewer than 10 employees and no more than €2 million in annual turnover or balance sheet, are exempt. Accessible design still helps every shopper.