An AI Director that understands your brand.
Most AI video tools hand you an empty prompt box. Moralab's AI Director studies your store and your products, decides how each one should be shown, and turns that into instructions for production.
Heritage Stand Mixer
Moss Sectional Sofa
A vase product video directed by Moralab
A 10-second product video where the AI Director chose the setting, the light and the camera move around a ceramic vase.
A video for every product in your store.
Our team produces each video from your product photos and checks it by hand. You approve every one before you use it.
What does an AI creative director do?
An AI creative director makes the decisions a human director would make before a shoot. In Moralab it works at two levels. For the store, it sets an overall creative direction from your brand, catalog and visual assets, so videos look like they belong together. For each product, it writes a plan: the environment, the camera angle and movement, the product's scale from its real dimensions, the structure of the scene, and the detailed image and video instructions that production follows.
Built for
product pages.
No concepts, scripts or storyboards to write. The decisions are made for you and laid out for review.
A store-level direction keeps colours, mood and presentation consistent, so a catalog of videos reads as one brand.
A vase, a running shoe and a sofa need different settings and camera moves. Each product gets the treatment that suits it.
- The setting
- Camera angle and movement
- Product scale
- Light and style
- Scene structure
From product photo
to finished video.
- 01
It reads your brand
Store identity, product catalog, descriptions and visual assets become one creative direction for your store.
- 02
It plans each product
Setting, camera, movement, scale and scene structure are chosen for the individual product, within that direction.
- 03
It briefs production
The plan becomes detailed, second-by-second instructions, and production uses the approach that fits the product best.
Where it fits
A new visual identity in motion
Set the look for your product videos once and apply it to every product you add.
Products that need context
Show size, material and setting where a packshot on white cannot.
Seasonal refreshes
Give the same products a new setting for a season or campaign without planning a new shoot.
Frequently asked questions
Can I change what the AI Director decides?
Yes. Every plan and every video is reviewable. Change the style, the setting or a single clip before you approve it.
Does it use my brand colours and fonts?
Yes. Add a brand kit and its colours, fonts and tone guide the direction and the finished video.
Do I need to know anything about AI models or prompts?
No. The AI Director writes the instructions and picks the production approach for each product. You judge the result.
Is a person involved?
Yes. On done-for-you production our team reviews every video before you see it and redoes anything that is not right.
See it on your own products
Ready to bring your products to life?
Tell us about your store and we'll make a video from one of your products, free of charge, so you can judge the result before you commit.
Request a sample video