SEO product descriptions make products easier to choose
Get product descriptions that answer shoppers’ questions and make your products easier to find. MoraLab drafts suggestions from your product data and store guidelines.
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A list of features does not sell the product on its own.
Shoppers need to understand how a product is used and whether it fits their needs. Short supplier descriptions and repeated phrases rarely answer every question.
Answer the missing questions
Explain product features in plain language. Make comparison and choice easier.
Keep your store’s voice consistent
Use your own guidelines for language and content. Get copy that sounds like your store.
Spend less time on the first draft
Get suggestions for several text fields together. Focus on reviewing and refining what goes live.
MoraLab writes from your products. You have the final say.
Your product data is the starting point. We turn it into suggestions you can read, edit and approve beside the current text.
Book a demoWe read the product details
We use available product data and your guidelines. Missing facts need to come from a source you can stand behind.
We draft the new copy
Get suggestions for meta titles, meta descriptions and short and long product descriptions. Each field has its own job.
We save what you approve
Review the copy before publishing. The published version is saved so you can follow product performance.
Copy that helps you get found. And chosen.
Useful product copy makes the product clear to shoppers and search engines.
Better visibility in search and AI
Explain what you sell
Use relevant product terms naturally in titles and descriptions. Give search engines a clear picture of the product.
Higher conversion
Make the choice easier
Describe uses and features without inventing benefits. Give shoppers a better basis for their decision.
Cobalt Vase
Lowest score in Home decor
What pulls it down
- No target keyword in the meta title
- Long description under 150 words
- No product video
From a short supplier text to a useful description.
Copy should do more than repeat the product name. MoraLab uses the information you have to explain the product and its uses.
- Short and long product descriptions
- Your information as the source
- Copy you can edit yourself
Cobalt VaseMeta title: Cobalt VaseGive each text field a clear job.
The meta title identifies the page. The meta description introduces it. On the product page, shoppers get the details that help them choose.
- Meta titles centered on the product
- Meta descriptions that summarize the page
- Approval of every suggestion
Frequently asked questions
Does AI invent product information?
Suggestions must use your product data and must not invent specifications, certifications or guarantees. You always review the copy before publishing.
Can I choose the tone and language?
Yes. Store, category and product guidelines inform the suggestions. You can also edit the copy yourself.
Is the copy published automatically?
No. Suggestions are saved as drafts. You approve changes before they are sent to your store.
One platform, from finding the problem to measuring the fix.
MoraLab finds the products that underperform, improves them and measures what happened. Then it starts again.
- E-commerce insightsSee which products get views but do not sell.
- Product scoreOne score for every product, built on SEO and content.
- Version trackingEvery change saved, and measured against the one before.
- E-commerce auditOur experts review your design, navigation and shopping flow.
- Product improvementsSuggested changes to meta, copy and media, ready to approve.
- Continuous optimizationEach result makes the next suggestion better.
- IntegrationsShopify, WooCommerce, Magento and PrestaShop, kept in sync.
- E-commerce SEOFind gaps in your product content and SEO.
- SEO product descriptionsProduct copy that helps shoppers find and choose you.
- Technical SEOUnderstand the technical signals on your product pages.
Give your products better copy.
Book a demo to see how your product data becomes copy you can use.
Book a demo