moralab
Find what slows your shoppers down

E-commerce audit by an expert. We find what holds back your sales.

Have an e-commerce expert from our team review your store’s design, navigation and shopping flow. You get a review of what your shoppers run into and a plan for what to fix first.

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Your expert’s reviewExample

Recommended next steps

Product page → cart

  • Mobile layout

    A banner covers the purchase button

    Adjust the banner so the purchase button stays accessible.

  • Variant selection

    Sizes lack clear labels

    Give each option a readable name.

  • Cart

    Delivery information is hard to find

    Show delivery terms before the shopper continues.

Illustrative findings. Changes agreed separately.

Your customers see a different store than you do.

You know where the menu is and how to choose a variant. A new shopper has to work it all out. It is hard to see your own store with fresh eyes, and that is what an outside expert brings.

  • Get fresh eyes on your store

    An expert goes through your store as a new shopper would. You learn where menus and information are hard to find.

  • Get your mobile store reviewed

    We check text, buttons and variant choices on a small screen. You learn where the layout gets in the way of a purchase.

  • Get a plan you can act on

    Every finding comes with an explanation and a recommendation. You know what to tackle first, and what to hand to your developer.

Our experts review your store. From first visit to cart.

An expert with years of webshop experience goes through your store by hand. Design, structure and functionality are reviewed together so you get the whole picture of the experience.

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  1. We follow the customer journey

    We go from the front page through categories and product pages to the cart, on desktop and mobile. Checkout is included where possible without making a purchase.

  2. We note what makes buying difficult

    We look at visual hierarchy, mobile layouts, forms and basic accessibility. Every finding is tied to the page and the step where it happens.

  3. We give you a prioritized plan

    You get the findings with recommendations, in the order we would tackle them. We go through the plan with you so you know where to start.

A store that is easier to navigate. And buy from.

Give shoppers a clear path from their first question to the right product.

  • Better visibility in search and AI

    Make the structure clear

    Understandable categories and relevant internal links help shoppers and search engines reach your product pages.

  • Higher conversion

    Remove unnecessary stops

    Clear variant choices, visible delivery information and a straightforward cart help shoppers move forward.

Your expert’s reviewExample

Review findings

Product page → cart

  • Mobile layout

    A banner covers the purchase button

  • Variant selection

    Sizes lack clear labels

  • Cart

    Delivery information is hard to find

Illustrative findings. Changes agreed separately.

We find what disappears on a small screen.

A purchase button can be clear on desktop and hidden under a fixed banner on mobile. Our experts check how content and buttons work together on the screens your shoppers use.

  • Mobile layout and readability
  • Buttons, variant choices and forms
  • Contrast and clear field labels
Your expert’s reviewExample

Recommended next steps

Product page → cart

  • Mobile layout

    A banner covers the purchase button

    Adjust the banner so the purchase button stays accessible.

  • Variant selection

    Sizes lack clear labels

    Give each option a readable name.

  • Cart

    Delivery information is hard to find

    Show delivery terms before the shopper continues.

Illustrative findings. Changes agreed separately.

Your developer gets a concrete starting point.

Every recommendation explains where the problem occurs and what should change. We describe the experience to improve and leave the code solution to your developer.

  • Findings tied to a page or step
  • Design and functionality recommendations
  • Priorities before the work starts

Tell us about your store.

Tell us which store it is and what you would like us to look at. We get back to you within one business day to plan the review.

Reviewed by people who have run webshops.

Our experts have more than 10 years of experience developing, building and running webshops. They bring that experience to every review.

Meet your webshop expert

Get in touch about an audit

Frequently asked questions

Is this a tool or a person?

A person. An e-commerce expert from our team reviews your store by hand. It is not an automated test.

How is an audit different from e-commerce insights?

E-commerce insights is part of the platform. It gathers data from your store and assesses product content and performance. An audit is a review our experts carry out of what shoppers see and use.

Will you fix the problems in my store?

No. You get findings and recommendations. You or your own team make the changes to theme, code and checkout; we do not offer development services.

Is this a full accessibility audit?

No. We can point out visible barriers such as low contrast and unclear form labels. The review is not certification or a full accessibility compliance assessment.

Is the free product check the same thing?

No. The free product check is an automated analysis of a selection of product pages. An audit is an expert reviewing your store’s design, structure and shopping flow.

One platform, from finding the problem to measuring the fix.

MoraLab finds the products that underperform, improves them and measures what happened. Then it starts again.

Have an expert look through your store.

Tell us about your store. Then we plan a review of its design and shopping flow.

Get in touch