Product content
Can you use AI for product images, and where does it help?
Yes, as long as the product itself stays exactly as it is. AI-generated scenes help show scale and context and fill gaps in a large catalog, and Baymard suggests computer-generated scale images as a supplement to real photos. The product's shape, colour, proportions, logos and materials must match the real thing, and a person should check every image before it is published.
By the MoraLab team · Updated · 2 min read
Where AI helps
Scenes and context
Placing a product in a room, a kitchen or outdoors without a location shoot.
Scale
Showing a product next to familiar objects. Baymard suggests computer-generated scale images for large catalogs, as a supplement to real photos.
Covering a big catalog
Giving every product in-context images when a studio day per product isn't realistic.
Video
Turning existing product photos into short product videos.
The one rule: the product must stay true
Generated images can look convincing and still change small details. Check the shape, colour, proportions, text, logos and materials in every image against the real product, and reject anything that changes them. An image that misleads about the product leads to returns and can breach consumer law, and marketplaces such as Google require images that show the item for sale.
A simple way to work
Start from good, colour-accurate photos of the real product, generate the scene around it, and have a person review every result before it goes live. Keep the clean product photo as the main image and use generated scenes further into the gallery.
Frequently asked questions
Can I use AI images on Google Shopping?
Only if they show the actual product accurately and follow Google's image rules. Keep the main image a clean photo of the product and put scenes in the lifestyle image field.
Should I tell shoppers an image is generated?
If an image could make shoppers believe something about the product that isn't true, don't use it at all. For scenes around an accurate product, saying they are styled or generated is an easy way to stay honest.