Product content
Product videos for ads, social media, marketplaces and email
Product video often does its best work away from the product page, because in ads and social feeds motion is what makes people stop scrolling. Use vertical video with the product in the first second for Reels, TikTok and Shorts, short square or 4:5 cuts for feed ads, and still frames with a play icon in email. Judge ads by cost per purchase against your best image ads.
By the MoraLab team · Updated · 2 min read
Where product video works
Paid social and video ads
Vertical 9:16 or 4:5 video built for the feed, with the product in the first second, one idea per video and readable without sound.
Reels, TikTok and Shorts
The same footage cut shorter and vertical, showing the product in use rather than as a slideshow.
Category pages
A short, quiet loop on one highlighted product can make it stand out in a grid. Keep it light so the page stays fast.
Marketplaces
Many marketplaces accept product video in listings. Follow each one's rules on length, text and claims.
Email
A still frame with a play icon that links to the product page works in every email client.
One shoot, many cuts
Plan the shots once and export every format you need from the same footage. Our guide to product video formats and lengths lists the aspect ratio and length for each channel.
How to measure video ads
Compare cost per purchase with your best image ads rather than with no ad at all. Test one change at a time, such as the first second, and give each version enough spend to compare.
Frequently asked questions
Do video ads work better than image ads?
Sometimes, but not always. It depends on the product and the audience. Run them side by side and compare cost per purchase, not views.
Can I use the same video everywhere?
Use the same footage, but cut it for each placement. A 9:16 version for Reels and TikTok, 4:5 or 1:1 for feed ads, and your gallery format on the product page.